Based in Capetown, South Africa, Threads Project is a platform for emerging artisans to market their creative products directly to the consumer. Threads Project curates all products sold both online and in the Capetown shop. The products range from fashion, lifestyle, art and all things creative.
Working with both the South African and Australian Founders in the very early stages of the venture, I developed a brand to capture the attention of both the artisans and the consumers. I rolled out stationery, marketing and advertising material and provided Creative Direction for both regions.
September 18, 2015